Heartbeat

The vast spectrum of the Heartbeat allows us to create a suite of infinite crops. Each crop should capture the light and power that binds and unites our community. 

The scale of the crops may be adjusted to fit within the layout and the surrounding elements. Avoid crops that could be misinterpreted and do not use a healthy balance of the spectrum. Guidance on crops are illustrated below. Please note this is for illustrative purposes and does not inform content.

The heartbeat should only be placed on Black filled backgrounds. This maximises the vibrancy and visibility of the heartbeat spectrum. 

The Heartbeat's motion captures the beating energy that powers the Motorverse – An infinite expression of speed, power, rhythm and chaos. 

Endless expressions enable us to scale the Heartbeat to a wide range of communications – from small screen micro interactions to large format OOH media requirements. 

The Heartbeat Motion should always appear when we communicate with moving image.

Speed is our essence and the Motorverse sonic is our opening beat – It has been created to capture the immersive experience of motor racing in the Motorverse.

Our sonic should always be used when the Full Motorverse logo animation is applied.

When used is isolation with the Heartbeat, the Heartbeat should feel intertwined, mirroring the rhythm and pace.