Logo
Our logo suite is the engine of our brand – designed to work across a number of applications, the following should always be followed for consistency and brand recognition.
Lockup
The Motorverse Lockup is our primary logo and should be used throughout all communications as we begin to build brand recognition in our infancy. The below is the only approved Lockup – The MV Monogram and Wordmark should never be altered or scaled separately.
Download Lockup logos
wordmark
The Motorverse Wordmark is our most recognisable asset and should always appear when we communicate. Combining both fluid and sharp characteristics, the letterforms are inspired by the unpredictable nature of motor racing and gaming.
Download wordmark logos
monogram
The Motorverse M Monogram is our visual shorthand. It's placed within our roundel device, which is an extension of the visual language found in our Wordmark.
Download monogram logos
colour variations
Partnership logos
Our Motorverse Lockup logo is our primary partnership logo. Our X device provides breathing space and ensures a healthy relationship between both logos. Partnership logos should primarily be set as horizontal artwork to ensure equal relationship between both parties.
The Wordmark logo is reserved for when space and scale in limited. Best judgement should be made when using square or portrait logos as illustrated below.
Download Partnership logos
Powered BY logos
We apply the Powered By logo when we endorse Motorverse games and game studio partnerships/collaborations.
colour combinations
We only use Black and White versions of our logo’s. As illustrated below, please select the appropriate colour for Dark and Light fills, graphics and photographic backgrounds.
motion
Our primary logo animation is the opening beat to our brand – It has been designed to work in isolation, as well as in harmony alongside our library of motion assets.
It is our introduction to the world and should be used correctly at all times.
Download Logopack
Need help?
For further information and guidance, please view our BRAND GUIDELINES or contact:
animoca@clpr.agency